This hair bonding regimen uses Redken’s Hair Bonding Care Complex to strengthen the weakened bonds of hair, improving its strength and resilience. By using the Acidic Bonding Shampoo, Acidic Bonding Conditioner and the Acidic Bonding Leave-In Treatment, Redken’s Acidic Bonding Concentrate’s pH-balancing formula infuses hair with the conditioning it needs to repair hair. Redken’s hair bonding system is also sulfate-free making it perfect for colour treated hair.

Signature Cleanse is a deep cleansing treatment infused with Vitamin C to help remove buildup from the hair in less than 10 minutes. Helps to optimize the pH level of the hair to enhance the performance of restorative and reparative treatments.

• Deep cleansing treatment with vitamin C base

• Helps to optimize the pH level of the hair

• Helps to prevent oxidative stress and hair discolouration caused by UV light exposure

• Helps to prevent bleached hair from green tones deriving from chlorine water

• Removes buildup to enhance the performance of restoring and repairing treatments

• Prepares hair for any chemical treatment and increases colour performance

Virtue ColorKick is the first-ever hair filler made from 100% pure, human keratin. Mixed right in the colour bowl or as a stand-alone treatment, it repaves the cuticle of the hair and refills the keratin that’s eroded through the colouring process.

Now you can lift higher, minimize breakage, and experience more vibrant colour and shine, plus better grey coverage, and hair that’s actually healthier after colouring than it was before.

Infused with Virtue’s exclusive complex that includes Alpha Keratin 60ku, Virtue Restorative Treatment Mask delivers an immediate and intense hydrating and conditioning boost. The result? Silky soft hair that’s immediately reinvigorated with health and nourishment.

Rebuilds / Strengthens / Silkens

Color-safe, paraben-free, gluten-free, and vegan.

Our scalp is a catchall for accumulated dirt, sebum, and product debris. Virtue Exfoliating Scalp Treatment is a light, whipped crème that lifts aged cells and impurities from the hair follicles to balance and condition hair without adding residue.

Rice beads and fruit enzymes provide dual-action exfoliation; Kalahari melon oil and jojoba oil provide moisture balance; and Alpha Keratin 60ku repairs hair with each use.

Detoxifies / Rebalances / Conditions

Color-safe, paraben-free, gluten-free, and vegan.

Whether straight, wavy or curly, the must-have is shiny, smooth, and tamed hair. Fight frizz and bring new levels of smoothness and shine to your hair with the Oway Hstraighten Smoothing System.

Two different services with the same product depending on the hair type and desired result; cuticle restoration and frizz-reduction with the TAMING treatment, or a long-lasting smoothing effect with the SMOOTHING treatment.

Results will last from 3-5 months depending on the service selected, hair type and at-home maintenance.

FAQ’s

Oway Pure Biodynamic Helichrysum is a 100% pure and effective herb for soothing and repairing red, irritated scalps and skin. Known as the Immortal Flower, it delivers anti-ageing benefits by protecting the skin from oxidation.

• Soothes and calms red, irritated scalps and skin

• Heals and repairs compromised skin and scalps

• Protects the skin and scalp from ageing and oxidation

• Packaged in infinitely recyclable amber glass to protect ingredient integrity

• Cruelty-Free & Vegan

Oway Amazonian Control Clay harnesses the power of Ethical White Amazonian Clay and Biodynamic Sage Essential Oil to absorb excess sebum and impurities. It gently detoxifies and exfoliates to revive and refresh the skin and scalp. Ideal for in-salon scalp and skin treatments.

• Eliminates undesirable scalp odors

• Absorbs and prevents excess sebum production

• Detoxifies and exfoliates impurities from the skin and scalp

• Packaged in infinitely recyclable aluminium to protect ingredient integrity

• Cruelty-Free + Vegan

Oway Pure Biodynamic Thyme is a 100% pure and effective herbal remedy for relieving itching and burning associated with dandruff. Its all-natural antimicrobial action reduces Malassezia - the fungus responsible for causing dandruff.

Relieves itching and burning associated with dandruff

• Combats the dandruff-causing fungus Malassezia

• Refreshes and purifies the scalp by regulating sebum production

• Packaged in infinitely recyclable amber glass to protect ingredient integrity

• Cruelty-Free & Vegan

Rebuilding Infrared treatment for damaged, weakened, depleted hair.

The Infrared Hair Remedy Iron is a state-of-the-art tool that harnesses the power of ultrasonic vibrations and cold fusion therapy to repair the hair’s internal structure. It ensures optimal absorption of products while sealing cuticle scales and restoring hair fibres. Its innovative technology helps products deeply penetrate the hair's cortex and cuticle layers, taking your in-salon treatments to the next level of effectiveness.

• Deeply delivers reparative treatments to enhance product effectiveness

• Seals and repairs the hair's cuticle layers, locking in shine and preventing split ends

• Strengthens and restores the hair for longer-lasting hair colour results

• Innovative, state-of-the-art technology sets your salon services apart

Metal Detox is a disruptive innovation empowered by Glicoamine that truly changes coloration, balayage and bleach. This 3-steps protocol is capable of neutralizing metal and detoxifying hair, to guarantee color, balayage and bleach without breakage and with a 100% reliable color result.